Cloud Pool is the story of a dream that began in 2014 when a 15-year-old freshman named Ian Laizer decided to turn his doodles into something bigger. Obsessed with fashion and driven by frustration with the mundane, Ian found himself sketching a cloud with an X in the middle—a design he couldn’t stop drawing. A basketball injury over winter break gave him time to reflect, and he boldly declared, “I should make this a brand.” After settling on the name “Cloud Pool,” Ian designed his first products, printed them at home, and launched a modest website. While early sales were slow, a breakthrough came when a Danish Facebook group discovered his designs. Suddenly, Cloud Pool resonated overseas, and Ian hosted his first pop-up shop in Denmark at just 18. The two-day event was a sell-out, cementing his vision and setting him on an unexpected path that included moving to Denmark, navigating setbacks like the pandemic, and eventually restarting the brand multiple times.

Through perseverance and risk-taking, Ian grew Cloud Pool into a brand known for its vibrant colors, vintage-inspired silhouettes, and unmistakably bold designs. More than just clothing, Cloud Pool is a reflection of Ian’s journey—a decade-long pursuit of his impossible dream. From struggling to find his place as a teenager to leaving behind the familiar comforts of Los Angeles to start fresh, Ian poured his life into Cloud Pool. He sacrificed parties, independence, and comfort, all for the chance to make this dream work. Today, Cloud Pool isn’t just a streetwear brand; it’s Ian’s story—a testament to growth, change, and relentless determination. Making garments for people that have their heads in the clouds